Douyin China and the Rise of Premium Beauty Brands

Douyin China and the Rise of Premium Beauty Brands

For a long time, Douyin China was seen as a platform dominated by viral products, aggressive pricing, and fast conversions. For many international beauty brands, Douyin looked more like a sales channel than a true brand-building environment. However, that perception...
How to use Douyin (TikTok China) in 2023?

How to use Douyin (TikTok China) in 2023?

In this article, we will explain Douyin’s main features, and outline video marketing’s latest trend in China. What is Douyin (TikTok China) ? Douyin is now the most popular video clip platform in the world, with 800 million daily active users in China. This figure...