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Check out our posts on international digital marketing
Consumer Trends in China: Why Is Emotional Consumption Growing?
Consumer trends in China are evolving with emotional consumption. Pop Mart reflects this shift through a shopping experience that goes beyond the product itself.
Why Are AI Glasses Attracting So Much Attention?
AI glasses in China are attracting growing attention. Beyond the hardware, they could become a new access point for consumers and create new opportunities for digital marketing in China.
Why is content becoming the new competitive advantage in live shopping?
Douyin Content Marketing is entering a new stage. Beyond live shopping, brands are investing in content, creators and long-term strategies that strengthen visibility and consumer trust.
China’s peak travel season: What is changing?
Tourism Consumption in China accelerates during the peak travel season. Rising travel demand supports Tourism in China and a wide range of related industries.
The Hotel Market in China is becoming increasingly segmented
The Hotel Market in China is becoming increasingly segmented. While premium hotels continue to grow, mid-scale hotels remain attractive by offering quality, consistency and strong value for money.
Mobile Payment in China is taking on a new role
Mobile Payment in China is taking on a new role as artificial intelligence develops. This transformation is reshaping Digital Payment in China and bringing payment platforms closer to consumers’ purchasing decisions.
Lower-Tier Markets Are Reshaping Consumption in China
Social Listening in China provides valuable insights into changing consumer behavior. Discover how lower-tier markets and E-commerce in China are creating new opportunities for international brands.
Walmart China remains a leader, so why is competition becoming stronger?
Walmart China remains a market leader, but Retail in China is changing quickly as new retail models emerge. This transformation is reshaping competition and creating new opportunities for international brands.
Kuaishou E-commerce Reorganization: How Can Influencers and Brand Strategy Work Together?
Kuaishou is reorganizing its e-commerce activities around influencers and brands. This shift highlights the challenges of social selling in China and long-term brand building.