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Check out our posts on international digital marketing
Douyin E-commerce Trends and Recommendations for Brands Entering Chinese Market
Unlock insights into Douyin’s trends and gain expert guidance on making a strong impact in China with Staiirs.
Bilibili: The New Frontier for Advertisements in China?
Bilibili, known as the “YouTube of China,” is a dynamic video platform beloved by the youth. With its unique content and user loyalty, it offers rich opportunities for brand and performance advertising.
Entering the Sports Industry in China: Tennis Training
Entering the Sports Industry in China: Tennis Training
With Li Na’s 2014 French Open victory, tennis gained significant attention in China. Today, China has the world’s second-largest tennis population, and the youth tennis training market is booming.
2024 Xiaohongshu Consumer Trends & Operation Strategy
In 2024, Xiaohongshu reveals the latest consumer spending trends among young Chinese consumers, highlighting emerging concepts like “emotional value” and “healing economy.” As a dynamic social media platform, Xiaohongshu has become essential for discovering and sharing lifestyles.
WeChat Pay in 2024: How will it help your business grow?
WeChat Pay is a mobile payment service integrated into Tencent’s WeChat app, allowing users to make online and offline QR code payments directly within the app. By 2022, it had reached 1 billion users. WeChat Pay’s influence in cross-border commerce grew in 2023, and in 2024, it saw a 240% increase in overseas offline consumption. It offers various products like QR code payment, Mini Program payment, in-app payment, face recognition payment, JSAPI payment, and native payment, making it a versatile choice for businesses and consumers.
2024 Industry Insight: Pet Economy in the Chinese Market
China’s pet market is booming, particularly with the rise of the “cat economy,” offering significant opportunities for international pet brands.
Lower-Tier Market in China: Rural but Potential
China’s lower-tier markets, comprising smaller cities and rural areas, encompass over 70% of the population and are increasingly significant for overseas companies. With rising purchasing power and heightened price sensitivity post-Covid-19, these markets present substantial opportunities for businesses offering affordable yet high-quality products.
2024 Industry Insight: Fierce Competition in Chinese Beauty Market
China’s beauty market faces intense competition as consumer preferences evolve. High-end brands must navigate market segmentation, changing sales channels, and shifting demands. Success requires clear brand positioning, uniqueness, diversified channels, learning from local brands, and effective marketing strategies.
Chinese Market Insight : Overcoming Generational Constraints in Brand Marketing
In China’s evolving market, brands must shift from generational marketing to “Post-Generational” strategies, focusing on shared values across age groups to attract a broader audience.