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Check out our posts on international digital marketing
How to Succeed in the Cosmetics Market in China
Unlocking Success in China’s Booming Cosmetics Market
As China continues to dominate global beauty industry growth, international cosmetics brands must adapt to a digitally driven, consumer-centric ecosystem. This article explores the evolving dynamics of China’s beauty market—from data-backed strategies on platforms like Xiaohongshu and Douyin, to consumer trends driven by ingredient transparency, influencer marketing, and cross-border e-commerce. With L’Oréal’s localized approach as a benchmark, discover how brands can thrive by aligning with local values, leveraging precise content strategies, and partnering with experts like STAiiRS to navigate the complexities of this high-potential market.
2025: How Foreign Businesses Can Export to China – A Practical Guide
For many international enterprises, the opportunity to export to China has become increasingly strategic. With a large and digitally engaged consumer base, evolving regulatory landscape, and growing demand for high-quality imported goods, China continues to represent...
How to succeed in Chinese Education Market in 2025
As one of the world’s largest and most rapidly evolving education sectors, China’s market presents both immense opportunity and intense competition. In 2025, success in this landscape requires more than academic excellence—it demands strategic digital engagement, brand localization, and platform-native marketing. Chinese parents are increasingly discerning, relying on online research, social proof, and high-quality content to make enrollment decisions.
This guide outlines a proven framework for international schools to thrive in China’s multifaceted education environment. From optimizing Baidu search visibility to activating parent communities on WeChat, Douyin, and Xiaohongshu, we explore how to build trust, drive inquiries, and convert interest into enrollment. Whether entering the market or scaling your presence, the path forward is clear: localize your digital ecosystem, amplify your brand story, and meet Chinese families where they are—online.
Influencer Marketing in China 2025
By 2025, China’s influencer ecosystem has matured into a dual-engine model: KOLs (Key Opinion Leaders) and KOCs (Key Opinion Consumers). Both play distinct yet complementary roles in the consumer journey.
KOLs are expert content creators with large, loyal followings. Their polished, high-impact content builds credibility, drives brand visibility, and delivers fast results—ideal for launches, endorsements, and large-scale promotions.
KOCs, on the other hand, are everyday consumers whose authentic voices foster deeper trust and relatability. Their grassroots content is cost-effective and powerful for seeding, reputation building, and community engagement.
A successful influencer marketing strategy in China blends both forces—leveraging KOL authority and KOC authenticity to drive full-funnel impact from awareness to conversion.
B2B Marketing in China 2025 (online)
China’s B2B market in 2025 presents immense growth opportunities for global brands, but also demands a nuanced, localized approach. Success hinges on mastering digital platforms like Alibaba, 1688, WeChat, Baidu, Zhihu, and Douyin to engage high-intent buyers, build trust, and nurture long-term relationships. This comprehensive guide outlines practical strategies—from optimizing Baidu SEO and leveraging targeted advertising to creating compelling content and managing private domain traffic—that empower international businesses to thrive in China’s complex B2B landscape. Partnering with experts like STAiiRS ensures your brand can navigate this dynamic market, generate quality leads, and secure sustainable growth.
Online Advertising in China : 2025 Guide
Entering the Chinese market through online advertising in China is essential for any international brand aiming to gain visibility and success. By the end of 2024, China had over 1.108 billion internet users, with more than 95% accessing content via mobile devices. In...
2025 Guide to chinese Social Media Landscape
In 2025, China’s social media landscape is a vast and dynamic ecosystem unlike any other in the world. With over a billion internet users and a digital environment shaped by local platforms like Xiaohongshu, Douyin, WeChat, and Bilibili, brands must adopt tailored strategies to engage effectively. From influencer collaborations and livestreaming to social commerce and mini programs, each platform offers unique marketing opportunities aligned with distinct audiences and behaviors. This guide provides a comprehensive overview of China’s top social platforms and actionable insights for brands looking to thrive in this fast-evolving market. Partnering with local experts like STaiiRS can help international brands navigate this complexity and unlock lasting success.
Marketing in China : Essentials and Proven Strategy for Business Success
Succeeding in China’s digital landscape requires more than just a WeChat account. With platforms like Baidu, Douyin, and Xiaohongshu dominating, international brands need a tailored Baidu SEO and WeChat marketing strategy. A local China digital marketing agency can help optimize content for these platforms, using expert insights to craft engaging, culturally relevant campaigns. By partnering with influencers and leveraging targeted ads, your brand can build a strong presence and grow quickly in China.
How to Use Douyin for Brand Marketing in China
With massive user traffic and a dynamic content ecosystem, Douyin marketing is a must for any brand targeting the Chinese market. From influencer campaigns to livestream e-commerce, it’s the most powerful way to connect, engage, and grow in the world of marketing chinois.