In 2025, Baidu introduced a new vision for Baidu marketing: “Simplified operations, heartfelt marketing.” With the help of AI, Baidu is no longer just a tool for placing ads. It’s now a smart partner that helps brands connect with people in meaningful ways.
This new approach goes beyond basic advertising. It helps businesses grow through local promotions, online shopping, customer leads, and creative content. The goal is simple: help brands reach the right people, build trust, and grow long-term relationships.
1. Baidu Marketing for Local Promotion: Easy Store Setup and Fast Growth
Baidu makes it easy for local businesses to get started and attract nearby customers.
- 10-Minute Store Creation: With AIGC tools, merchants generate 10 high-quality content modules. Listings appear on both Baidu App and Baidu Maps.
- “Xiao Hui” Smart Assistant: Responds to customer inquiries in real time and drives in-store visits.
- Traffic Booster: Uses a pay-per-click model with automatic keyword and POI(point of interest) matching. Combines content and search for precise customer acquisition.
- Promotion Packages: Includes traffic heat packs and scenario-based promotion kits for different offline business needs.
Real Results:
- Midea: Over 20,000 stores joined Baidu, linking online and offline sales.
- Oppein: Grew from 50 to over 1,000 stores. Visitor traffic rose 300%.
- Moutai: Online store setup increased search volume by 147%.
2. Baidu Marketing for Lead Generation: From Ads to Real Customers
Baidu helps businesses turn ads into real customer contacts.
- Smart Campaigns with AI Max: No need for complex settings. AI handles budget, audience, and ad design. Results stabilize in just 7 days.
- Livestream Leads: Live videos encourage viewers to leave their contact info. Conversion rates are 62% higher than regular ads.
- Smart Agents: Collect leads through chat, forms, calls, and WeChat. They also filter out low-quality contacts to improve lead quality.
- Lead Management Tools: Platforms like Aifanfan and Lingyin offer tracking, follow-up reminders, and automated outbound calls.
Case Study Skshu, a home improvement brand, launched a Home Renovation Program for Families with Exceptional Children. Using smart agents and AI-powered scripts, they achieved a 36% increase in leads and over 300,000 campaign participants.
3. Baidu Marketing for E-commerce: Smarter Shopping with AI
Baidu launched intelligent platforms like Huiboxing and Baidu Preferred Merchant, offering full-chain AI capabilities.
- Smart Product Selection: Recommends high-potential items to improve launch success.
- Digital Avatar Livestreams: 24/7 multi-host broadcasts with dynamic scripts boost engagement and conversions.
- Automated Ad Optimization: AI handles campaign delivery and adjusts strategies in real time.
- Omnichannel Strategy: Combines feeds, search, livestreams, and brand zones to guide users toward quick conversion.
Success Story Cleer headphones partnered with Baidu to launch AI-powered livestreams. Orders increased by 1.5×, and costs dropped by 80%. The campaign set a new benchmark in the industry.
4. Baidu Marketing with Creative Content: Making Users Feel Connected
Baidu’s content innovation strategy breaks away from one-way messaging. It creates immersive, participatory brand experiences.
- Co-created AI Personas: Baidu Input Method launched customizable AI characters. Tieba introduced interactive mystery dramas. Brands can tailor smart agents to boost engagement.
- Branded Content + Scenario Integration: Wanglaoji partnered with Robobus autonomous vehicles to embed Spring Festival-themed mini-dramas. The campaign reached over 200 million views.
- Multi-Touchpoint Interaction: Combines smart Q&A, product seeding via notes, and short drama-linked shopping. This guides users from awareness to interest to conversion.
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5. Content & Trend Marketing: Capturing Consumer Attention Through High-Impact Content
Baidu helps brands stay visible through platform-wide events, custom IPs, and trend amplification.
- Real-Time Trend Integration: Combines organic and commercial trending lists. Uses popular TV shows, sports events, and seasonal holidays for high-frequency exposure.
- Custom Content IPs: Brands co-create articles, videos, and short dramas. Influencers and KOLs amplify reach through user-generated content.
- Success Cases: vivo, BYD DM Technology, and Sen Shan Dendrobium used the “trending + topic” strategy to achieve exponential growth in visibility and search penetration.
STAiiRS – Your Partner for Marketing in China
Baidu’s 2025 strategy shows that Baidu marketing is more than advertising. It’s about building real connections with customers.
STAiiRS is a digital marketing team with deep experience in China. We know how to use Baidu Search, Baijiahao, Baidu Ads, and content tools to help brands grow. Whether you’re expanding globally or promoting locally, we create smart, effective plans that deliver results.
Ready to grow in China? Contact STAiiRS today and let’s unlock your next chapter with Baidu marketing.
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