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2024 Industry Insight: Fierce Competition in Chinese Beauty Market

2024 Industry Insight: Fierce Competition in Chinese Beauty Market

by admin.staiirs | Jun 7, 2024 | China News, Industry News

Recently, China’s beauty market is witnessing fierce competition for both native and global beauty brands. As the market environment evolves and consumer demands shift, many high-end beauty brands are encountering unprecedented challenges in China. In the past...
Chinese Market Insights: How Do Brands Strategize Online and Offline Sales Channels?

Chinese Market Insights: How Do Brands Strategize Online and Offline Sales Channels?

by admin.staiirs | Jun 3, 2024 | China News

With the increasing popularity of the Internet and e-commerce in the Chinese market, numerous brands in China have established online sales channels.  However, as market competition intensifies and consumer behaviors evolve, an emerging trend appears: New brands that...
Comprehend China’s Alcohol Industry At the Food and Drinks Fair

Comprehend China’s Alcohol Industry At the Food and Drinks Fair

by admin.staiirs | May 23, 2024 | Industry News

The Potential of China’s Alcohol Market Among professionals in China’s alcohol industry, there is a widespread saying: “China has never lacked alcohol, but it has long lacked good alcohol.” Since 2020, the Chinese market still has immense...
Leverage Zhihu for Unmatched Digital Marketing Success in China

Leverage Zhihu for Unmatched Digital Marketing Success in China

by admin.staiirs | Mar 15, 2024 | zhihu

Emerging in 2011, Zhihu initially catered to a select group of technology elites, entrepreneurs, and thought leaders, fostering a niche community renowned for its high-caliber and comprehensive content. By 2013, Zhihu broadened its user base, inviting the public in...
Mastering Baidu Knowledge Marketing: Boost Your Brand in China’s Digital Market

Mastering Baidu Knowledge Marketing: Boost Your Brand in China’s Digital Market

by admin.staiirs | Mar 12, 2024 | B2B Digital Marketing, B2C Digital Marketing, Baidu

Present-day China, especially in its digital sphere, is amid a wave where information reigns supreme. Baidu’s Knowledge Marketing Platform has emerged as an indispensable tool in today’s China. As China’s nearly monopolistic search engine, Baidu has...
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