International Digital Marketing
A professional and multicultural team dedicated to your international development.
WE MAKE YOU GROW IN INTERNATIONAL MARKETS
Based on our knowledge of the Asian and European markets, we implement comprehensive and effective strategies to ensure your success.
We are committed to making your brand global by being multi-local, and thus making your international digital strategy a success.
OUR CERTIFICATIONS
The entire STAiiRS team is certified by Google, TikTok, Bing Ads, and Baidu. Our international digital marketing agency is an official Premier partner of Google.
OUR REFERENCES
WHAT OUR CLIENTS THINK OF US
OUR LATEST BLOG POSTS
How to succeed in Chinese Education Market in 2025
As one of the world’s largest and most rapidly evolving education sectors, China’s market presents both immense opportunity and intense competition. In 2025, success in this landscape requires more than academic excellence—it demands strategic digital engagement, brand localization, and platform-native marketing. Chinese parents are increasingly discerning, relying on online research, social proof, and high-quality content to make enrollment decisions.
This guide outlines a proven framework for international schools to thrive in China’s multifaceted education environment. From optimizing Baidu search visibility to activating parent communities on WeChat, Douyin, and Xiaohongshu, we explore how to build trust, drive inquiries, and convert interest into enrollment. Whether entering the market or scaling your presence, the path forward is clear: localize your digital ecosystem, amplify your brand story, and meet Chinese families where they are—online.
Influencer Marketing in China 2025
By 2025, China’s influencer ecosystem has matured into a dual-engine model: KOLs (Key Opinion Leaders) and KOCs (Key Opinion Consumers). Both play distinct yet complementary roles in the consumer journey.
KOLs are expert content creators with large, loyal followings. Their polished, high-impact content builds credibility, drives brand visibility, and delivers fast results—ideal for launches, endorsements, and large-scale promotions.
KOCs, on the other hand, are everyday consumers whose authentic voices foster deeper trust and relatability. Their grassroots content is cost-effective and powerful for seeding, reputation building, and community engagement.
A successful influencer marketing strategy in China blends both forces—leveraging KOL authority and KOC authenticity to drive full-funnel impact from awareness to conversion.
B2B Marketing in China 2025 (online)
China’s B2B market in 2025 presents immense growth opportunities for global brands, but also demands a nuanced, localized approach. Success hinges on mastering digital platforms like Alibaba, 1688, WeChat, Baidu, Zhihu, and Douyin to engage high-intent buyers, build trust, and nurture long-term relationships. This comprehensive guide outlines practical strategies—from optimizing Baidu SEO and leveraging targeted advertising to creating compelling content and managing private domain traffic—that empower international businesses to thrive in China’s complex B2B landscape. Partnering with experts like STAiiRS ensures your brand can navigate this dynamic market, generate quality leads, and secure sustainable growth.
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