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Check out our posts on international digital marketing
How to Leverage AI Marketing in China
By 2025, AI marketing in China has entered a phase of rapid growth. The market expanded from 20.9 billion RMB in 2020 to 53 billion RMB in 2024 and is projected to surpass 132 billion RMB by 2029. This surge demonstrates more than just the rising value of the...
How Brands Can Grow on China’s E-Commerce Platforms (Tmall)
In China’s e-commerce platforms, Tmall has long been the core destination for premium brands. As Alibaba’s flagship marketplace, it not only brings together world-renowned global names but also serves as a vital stage for emerging brands to showcase themselves and...
Complete Guide to Marketing on Xiaohongshu: Trend Insights and Brand Strategies
In the competitive landscape of new consumer brands, marketing on Xiaohongshu has become one of the most important strategies. The platform is not only a gateway for users to discover new products but also a space where brands can build deep connections with...
Consumer Trend 2025: Essentials in Marketing to Women in China
Marketing to women in China in 2025 is being redefined in China as women emerge as the driving force behind the country’s consumer market growth. Data shows that by 2024, the She-Economy in China had already surpassed 10 trillion RMB, equivalent to the world’s seventh...
Matomo in China: The Ideal Privacy-Compliant Analytics Platform for Businesses
Matomo in China is increasingly recognized as a trusted solution for organizations that need powerful analytics while staying compliant with strict data privacy regulations. Formerly known as Piwik, Matomo is a leading open-source web analytics platform used worldwide...
Five Key Marketing Trends in China for 2025
In the first half of 2025, marketing in China has been shaped by a consumer market that demonstrates both remarkable resilience and structural transformation. In this evolving environment, brands and marketers are facing a new wave of strategic change. Drawing on...
Chinese Short Dramas: The New Marketing Frontier for Brands in China
In recent years, the Chinese short drama market has experienced explosive growth. The number of productions surged from 336 in 2022 to 36,400 in 2024. This rapid expansion has driven the market size beyond 50 billion RMB, with a user base exceeding 600 million....
How Global Brands Can Win with Sports Marketing in China in 2025
As China’s sports industry accelerates its growth, sports marketing in China is quickly rising as a strategic focus for brands. From 2017 to 2023, the industry’s total output jumped from RMB 2.2 trillion to nearly RMB 3.7 trillion, with an average annual growth rate...
Marketing in China: How to Seize Key Moments and Create Breakout Campaigns
Marketing in China requires a strategic approach to leverage key moments that can dramatically boost brand visibility and drive explosive sales. Festivals like Chinese New Year, Valentine’s Day, 6.18, and Double 11 aren’t just holidays—they’re high-traffic,...