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Check out our posts on international digital marketing
Step-to-Step Guide: How to Host a Website in China
Host your website in China to boost speed, SEO, and engagement. Follow this guide for practical tips and proven strategies.
Douyin E-commerce Trends and Recommendations for Brands Entering Chinese Market
Unlock insights into Douyin’s trends and gain expert guidance on making a strong impact in China with Staiirs.
Bilibili: The New Frontier for Advertisements in China?
Bilibili, known as the “YouTube of China,” is a dynamic video platform beloved by the youth. With its unique content and user loyalty, it offers rich opportunities for brand and performance advertising.
Entering the Sports Industry in China: Tennis Training
Entering the Sports Industry in China: Tennis Training
With Li Na’s 2014 French Open victory, tennis gained significant attention in China. Today, China has the world’s second-largest tennis population, and the youth tennis training market is booming.
2024 Xiaohongshu Consumer Trends & Operation Strategy
In 2024, Xiaohongshu reveals the latest consumer spending trends among young Chinese consumers, highlighting emerging concepts like “emotional value” and “healing economy.” As a dynamic social media platform, Xiaohongshu has become essential for discovering and sharing lifestyles.
WeChat Pay in 2024: How will it help your business grow?
WeChat Pay is a mobile payment service integrated into Tencent’s WeChat app, allowing users to make online and offline QR code payments directly within the app. By 2022, it had reached 1 billion users. WeChat Pay’s influence in cross-border commerce grew in 2023, and in 2024, it saw a 240% increase in overseas offline consumption. It offers various products like QR code payment, Mini Program payment, in-app payment, face recognition payment, JSAPI payment, and native payment, making it a versatile choice for businesses and consumers.
2024 Industry Insight: Pet Economy in the Chinese Market
China’s pet market is booming, particularly with the rise of the “cat economy,” offering significant opportunities for international pet brands.
Lower-Tier Market in China: Rural but Potential
China’s lower-tier markets, comprising smaller cities and rural areas, encompass over 70% of the population and are increasingly significant for overseas companies. With rising purchasing power and heightened price sensitivity post-Covid-19, these markets present substantial opportunities for businesses offering affordable yet high-quality products.
2024 Industry Insight: Fierce Competition in Chinese Beauty Market
China’s beauty market faces intense competition as consumer preferences evolve. High-end brands must navigate market segmentation, changing sales channels, and shifting demands. Success requires clear brand positioning, uniqueness, diversified channels, learning from local brands, and effective marketing strategies.