Data localization in China has become a critical focus for businesses. This focus stems from the growing importance of data security and compliance in driving market growth. With the implementation of the Data Security Law (DSL) and the Personal Information Protection Law (PIPL), companies face a dual challenge. They must safeguard user privacy while ensuring that all data is stored and processed within China in full compliance with local regulations.
Against this backdrop, Matomo provides a powerful solution. It balances data localization in China with operational efficiency.
Matomo Enables Data Localization in China and Security Autonomy
Unlike Google Analytics, Matomo is designed from the ground up to ensure that data fully belongs to the business. Companies can deploy Matomo on local servers in China. This achieves full data localization and avoids compliance risks linked to cross-border transfers. This approach aligns with Chinese laws and gives businesses complete control over data security. For multinational companies operating in China, Matomo is a reliable and compliant choice for analytics.
Data Ownership and Trust Advantage in the Chinese Market
Chinese users increasingly care about data security and privacy. Matomo’s greatest value is granting businesses 100 percent ownership of their data. All analytics data remains fully controlled by the enterprise, with no risk of third-party access or leakage. This transparency supports data localization in China. It also helps companies build long-term user trust and enhance their brand reputation.

Matomo Provides Data Security Solutions That Balance Compliance and User Experience
In Europe, websites using Google Analytics must display cookie consent banners. This often leads to user drop-off, with 5 to 10 percent of visitors leaving immediately. Matomo offers a more user-friendly approach. Through privacy-compliant configurations, websites in China and other markets can legally track user behavior without forcing a cookie banner. The result is more accurate data and a smoother, seamless user experience.
Flexible Deployment Options to Meet China’s Market Needs
Matomo offers three deployment options for data localization in China:
- On-Premise Deployment: Hosted on servers in China, keeping all data within the country and fully compliant with local regulations.
- Matomo for WordPress: A lightweight self-hosted option, ideal for small and medium-sized enterprises in China to quickly implement a compliant analytics system.
- Matomo Cloud: Hosted in Germany and GDPR-compliant, with the option to migrate to local Chinese servers at any time. This combines compliance with flexibility.
These options allow businesses to tailor their data localization strategy in China according to IT capabilities, budget, and regulatory requirements.
An Expansion Project in China? We Can Help You!
From Data Localization to Strategic Value with Matomo
Matomo not only helps businesses comply with data localization in China but also provides advanced analytics tools for strategic decision-making. Built-in features such as heatmaps, session recordings, and form analysis reduce the need for multiple platforms. This lowers technical and management costs. Additionally, Matomo allows the import of historical Google Analytics data. This ensures continuity during the transition and prevents disruptions in Chinese market operations.
Matomo as the Optimal Choice for Data Localization in China
In China, data security and localization are more than legal requirements. They are essential for building trust and supporting long-term growth. Matomo enables businesses to create a secure, compliant, and efficient analytics system. It does so through local deployment, full data ownership, and privacy-compliant design.
Whether a multinational corporation or a domestic company operating in China, Matomo is the most strategic choice for achieving both data localization in China and secure analytics. Through its official local partnership, STAiiRS provides tailored technical support and on-the-ground services. This helps enterprises establish their analytics infrastructure quickly, safely, and in full compliance.
For businesses seeking truly privacy-compliant and fully controllable data analysis in China, STAiiRS and Matomo offer the professional pathway to success.
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