Over 1 million companies around the world use Matomo, Matomo helps companies transform user experiences while safeguarding data and respecting privacy. In the digital age, data lies at the heart of business decisions. As companies grow, website traffic and data volumes increase rapidly, making it essential to manage and analyze data efficiently, securely, and in compliance with regulations. Matomo is a privacy-friendly web analytics platform designed specifically for businesses, helping them address these challenges with ease.
1. Matomo Easily Handles Growing Data Demands
As companies expand, website and business traffic can grow exponentially. Matomo helps companies manage high-traffic volumes, multi-instance deployments, and aggregated reporting, allowing businesses to analyze data from multiple websites on a single platform. For example, a company with multiple brands or regional sites can view key metrics across all sites directly within Matomo, without switching between different tools.
No matter the data volume, Matomo scales efficiently without compromising performance. Additionally, businesses can access raw data through APIs or data warehouse connectors, enabling more flexible and in-depth analysis. Companies that have used Matomo report that its high performance, combined with dedicated support, makes data management both effortless and fully controllable.
2. Advanced Security with Matomo to Protect Sensitive Data
Business data often includes customer information, sales figures, and strategic metrics, making security a top priority. Matomo helps companies protect sensitive data by providing access controls, audit logs, SSL encryption, single sign-on (SSO), and two-factor authentication (2FA), ensuring that only authorized personnel can access critical information.
Many companies report that after using Matomo, they have clear visibility into who is accessing data. This combination of security and flexibility allows teams and management to confidently leverage data for decision-making.
3. Global Privacy Compliance with Matomo Enables Worry-Free Expansion
Privacy compliance is especially critical for multinational companies. Matomo helps companies maintain privacy compliance effortlessly. Built with privacy at its core, it features GDPR compliance and fine-grained tracking controls.
For instance, a company operating in both Europe and China can safely collect website data while ensuring adherence to local privacy regulations. With Matomo, businesses can operate legally and compliantly, while gaining deep insights into visitor behavior to make their analytics even more valuable.
4. Break Down Data Silos with Matomo for Customized Analytics
Different departments within a company have unique data needs. Matomo helps companies create highly customizable reports for each department or market, tracking metrics aligned with strategic goals.
Additionally, Matomo offers A/B testing, heatmaps, and session recordings to help businesses understand user behavior and attention on their websites. For example, marketing teams can use heatmaps to see where users click most, optimizing page layout and content to increase conversions. Product teams can analyze session recordings to identify common user issues on product pages, improving overall user experience.
By integrating these features, businesses gain comprehensive insights on a single platform, reducing reliance on multiple tools, lowering costs, and accelerating decision-making.
5. Reliable, Accurate Data Without Sampling
Many analytics tools rely on sampling when handling large datasets, which can lead to incomplete or inaccurate results. Matomo helps companies access 100% accurate data without sampling, providing more complete and reliable insights to support smarter decisions.
For instance, some companies discovered that other tools only captured about half of their data. With Matomo, they can confidently adjust strategies, improving marketing effectiveness and driving business growth.
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6. Which Companies Benefit from Matomo?
Matomo helps companies that prioritize data security, privacy compliance, and efficient analytics. Whether a business needs centralized management of multiple websites or customized reports for different departments and markets, Matomo meets these requirements.
Use cases include:
- Breaking down data silos for cross-department and cross-site data integration.
- Marketing teams wanting to understand user behavior on web pages to optimize conversion rates.
- Product teams leveraging session recordings and heatmaps to enhance user experience.
- Companies needing accurate, complete data to support strategic decisions without relying on sampling.
Matomo empowers businesses to make efficient decisions, consolidate tools, and access complete data on a single platform, driving business growth.
Contact STAiiRS
Matomo helps companies centralize data management, break down silos, and gain complete, reliable insights. It is a high-performance, scalable, and customizable web analytics platform that also offers robust data security and privacy protection.
For companies seeking efficient data analysis, protection of sensitive information, and compliance with privacy regulations, Matomo is a trusted choice.
STAiiRS is the exclusive official Matomo distributor in China. If your company wants to achieve multi-site, multi-department data integration and precise analytics while ensuring data security and privacy, contact STAiiRS to start your journey toward efficient, customizable business data analysis.
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