International Digital Marketing  

A professional and multicultural team dedicated to your international development.

WE MAKE YOU GROW IN INTERNATIONAL MARKETS

Based on our knowledge of the Asian and European markets, we implement comprehensive and effective strategies to ensure your success.

We are committed to making your brand global by being multi-local, and thus making your international digital strategy a success.

OUR CERTIFICATIONS

The entire STAiiRS team is certified by Google, TikTok, Bing Ads, and Baidu. Our international digital marketing agency is an official Premier partner of Google.

OUR REFERENCES

Armor
Dayuse
MileniaLogo
Solvable
Fluigent
GaleriesLafayetteLogo
LePetitBallonLogo
temo
JhoLogo
Elivialogo

WHAT OUR CLIENTS THINK OF US

Victor W.H.

Global Client Partnership, TikTok

“Guanghui successfully helped ByteDance’s strategic partner in France to launch their first Douyin media activation. His expertise in China social media ecosystem and digital marketing solution, along with the professionalism in project management were highly appreciated. Looking forward to our future collaboration.”

Eileen A.

Executive Director, AEIS Singapore

“I have been searching for a company that could provide me a good reason why we need to be presence in the WeChat network. Over the years I have spoken to many companies, attended many conferences but not a single company can convince me. Till date, I have never met Guanghui or STAiiRS (due to distance) before, but he explained clearly to me the need for our business to be presence on WeChat. He & his team supported our team throughout the implementation journey to ensure our social media plan are interesting for the audiences. Within a year, our network has been recognized by peers from the industry. I would strongly recommend Guanghui & Staiirs to any company on their professional digital marketing services: SEO, PPC, social media ads etc. If you need any validation, I am open to discuss with you.”

Mauro F.

Digital Marketing Manager, Oxygen

“Guanghui and his team at Staiirs were critical to the development of our projet in our early stages. Working with him and benefit from his expertise in SEA was very helpful, I would gladly recommend him or work with him again.”

OUR LATEST BLOG POSTS

How to Succeed in the Cosmetics Market in China

How to Succeed in the Cosmetics Market in China

Unlocking Success in China’s Booming Cosmetics Market
As China continues to dominate global beauty industry growth, international cosmetics brands must adapt to a digitally driven, consumer-centric ecosystem. This article explores the evolving dynamics of China’s beauty market—from data-backed strategies on platforms like Xiaohongshu and Douyin, to consumer trends driven by ingredient transparency, influencer marketing, and cross-border e-commerce. With L’Oréal’s localized approach as a benchmark, discover how brands can thrive by aligning with local values, leveraging precise content strategies, and partnering with experts like STAiiRS to navigate the complexities of this high-potential market.

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How to succeed in Chinese Education Market in 2025

How to succeed in Chinese Education Market in 2025

As one of the world’s largest and most rapidly evolving education sectors, China’s market presents both immense opportunity and intense competition. In 2025, success in this landscape requires more than academic excellence—it demands strategic digital engagement, brand localization, and platform-native marketing. Chinese parents are increasingly discerning, relying on online research, social proof, and high-quality content to make enrollment decisions.

This guide outlines a proven framework for international schools to thrive in China’s multifaceted education environment. From optimizing Baidu search visibility to activating parent communities on WeChat, Douyin, and Xiaohongshu, we explore how to build trust, drive inquiries, and convert interest into enrollment. Whether entering the market or scaling your presence, the path forward is clear: localize your digital ecosystem, amplify your brand story, and meet Chinese families where they are—online.

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