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2024 Industry Insight: Fierce Competition in Chinese Beauty Market

2024 Industry Insight: Fierce Competition in Chinese Beauty Market

by admin.staiirs | Jun 7, 2024 | China News, Industry News

Recently, China’s beauty market is witnessing fierce competition for both native and global beauty brands. As the market environment evolves and consumer demands shift, many high-end beauty brands are encountering unprecedented challenges in China. In the past...
Chinese Market Insight : Overcoming Generational Constraints in Brand Marketing

Chinese Market Insight : Overcoming Generational Constraints in Brand Marketing

by admin.staiirs | Jun 4, 2024 | China News

In the traditional Chinese market, brands often focus on specific age groups, especially those under 40. This outdated perspective is becoming less effective in China’s diverse and rapidly changing market. As the Chinese market grows, brands must adjust their...
Chinese Market Insights: How Do Brands Strategize Online and Offline Sales Channels?

Chinese Market Insights: How Do Brands Strategize Online and Offline Sales Channels?

by admin.staiirs | Jun 3, 2024 | China News

With the increasing popularity of the Internet and e-commerce in the Chinese market, numerous brands in China have established online sales channels.  However, as market competition intensifies and consumer behaviors evolve, an emerging trend appears: New brands that...
Kwai’s Crystal Ball: what is to expect in 2024 Social Media Trends ?

Kwai’s Crystal Ball: what is to expect in 2024 Social Media Trends ?

by admin.staiirs | May 23, 2024 | China News

In a time of fierce market competition and constant revolution, how could Chinese social media platforms achieve sustainable growth? Kwai, the strongest rival to Douyin, offers a viable path for 2024: the future of the Chinese digital landscape will be...
Comprehend China’s Alcohol Industry At the Food and Drinks Fair

Comprehend China’s Alcohol Industry At the Food and Drinks Fair

by admin.staiirs | May 23, 2024 | Industry News

The Potential of China’s Alcohol Market Among professionals in China’s alcohol industry, there is a widespread saying: “China has never lacked alcohol, but it has long lacked good alcohol.” Since 2020, the Chinese market still has immense...
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