International Digital Marketing  

In 2025, Chinese consumer interest circles are reshaping the marketing landscape. As buyers seek brands that align with their passions and values, traditional marketing loses impact. Brands must adopt a consumer-centered approach, leveraging data and targeted platforms like Xiaohongshu, Douyin, Bilibili, and Zhihu to connect deeply with niche communities. This strategy drives stronger engagement, loyalty, and sustainable growth.

Unlocking Success in China’s Booming Cosmetics Market
As China continues to dominate global beauty industry growth, international cosmetics brands must adapt to a digitally driven, consumer-centric ecosystem. This article explores the evolving dynamics of China’s beauty market—from data-backed strategies on platforms like Xiaohongshu and Douyin, to consumer trends driven by ingredient transparency, influencer marketing, and cross-border e-commerce. With L’Oréal’s localized approach as a benchmark, discover how brands can thrive by aligning with local values, leveraging precise content strategies, and partnering with experts like STAiiRS to navigate the complexities of this high-potential market.

For many international enterprises, the opportunity to export to China has become increasingly strategic. With a large and digitally engaged consumer base, evolving regulatory landscape, and growing demand for high-quality imported goods, China continues to represent...