International Digital Marketing  

A professional and multicultural team dedicated to your international development.

WE MAKE YOU GROW IN INTERNATIONAL MARKETS

Based on our knowledge of the Asian and European markets, we implement comprehensive and effective strategies to ensure your success.

We are committed to making your brand global by being multi-local, and thus making your international digital strategy a success.

DIGITAL MARKETING CHINA
DIGITAL MARKETING EUROPE

OUR CERTIFICATIONS

The entire STAiiRS team is certified by Google, TikTok, Bing Ads, and Baidu. Our international digital marketing agency is an official Premier partner of Google.

Tell us about your projects

OUR REFERENCES

Armor
Dayuse
MileniaLogo
Solvable
Fluigent
GaleriesLafayetteLogo
LePetitBallonLogo
temo
JhoLogo
Elivialogo

WHAT OUR CLIENTS THINK OF US

Victor W.H.

Global Client Partnership, TikTok

“Guanghui successfully helped ByteDance’s strategic partner in France to launch their first Douyin media activation. His expertise in China social media ecosystem and digital marketing solution, along with the professionalism in project management were highly appreciated. Looking forward to our future collaboration.”

Eileen A.

Executive Director, AEIS Singapore

“I have been searching for a company that could provide me a good reason why we need to be presence in the WeChat network. Over the years I have spoken to many companies, attended many conferences but not a single company can convince me. Till date, I have never met Guanghui or STAiiRS (due to distance) before, but he explained clearly to me the need for our business to be presence on WeChat. He & his team supported our team throughout the implementation journey to ensure our social media plan are interesting for the audiences. Within a year, our network has been recognized by peers from the industry. I would strongly recommend Guanghui & Staiirs to any company on their professional digital marketing services: SEO, PPC, social media ads etc. If you need any validation, I am open to discuss with you.”

Mauro F.

Digital Marketing Manager, Oxygen

“Guanghui and his team at Staiirs were critical to the development of our projet in our early stages. Working with him and benefit from his expertise in SEA was very helpful, I would gladly recommend him or work with him again.”

OUR LATEST BLOG POSTS

Influencer Marketing in China 2025

Influencer Marketing in China 2025

May 19, 2025 | ,

By 2025, China’s influencer ecosystem has matured into a dual-engine model: KOLs (Key Opinion Leaders) and KOCs (Key Opinion Consumers). Both play distinct yet complementary roles in the consumer journey.

KOLs are expert content creators with large, loyal followings. Their polished, high-impact content builds credibility, drives brand visibility, and delivers fast results—ideal for launches, endorsements, and large-scale promotions.

KOCs, on the other hand, are everyday consumers whose authentic voices foster deeper trust and relatability. Their grassroots content is cost-effective and powerful for seeding, reputation building, and community engagement.

A successful influencer marketing strategy in China blends both forces—leveraging KOL authority and KOC authenticity to drive full-funnel impact from awareness to conversion.

read more
B2B Marketing in China 2025 (online)

B2B Marketing in China 2025 (online)

May 15, 2025 | ,

China’s B2B market in 2025 presents immense growth opportunities for global brands, but also demands a nuanced, localized approach. Success hinges on mastering digital platforms like Alibaba, 1688, WeChat, Baidu, Zhihu, and Douyin to engage high-intent buyers, build trust, and nurture long-term relationships. This comprehensive guide outlines practical strategies—from optimizing Baidu SEO and leveraging targeted advertising to creating compelling content and managing private domain traffic—that empower international businesses to thrive in China’s complex B2B landscape. Partnering with experts like STAiiRS ensures your brand can navigate this dynamic market, generate quality leads, and secure sustainable growth.

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