International Digital Marketing
A professional and multicultural team dedicated to your international development.
WE MAKE YOU GROW IN INTERNATIONAL MARKETS
Based on our knowledge of the Asian and European markets, we implement comprehensive and effective strategies to ensure your success.
We are committed to making your brand global by being multi-local, and thus making your international digital strategy a success.
OUR CERTIFICATIONS
The entire STAiiRS team is certified by Google, TikTok, Bing Ads, and Baidu. Our international digital marketing agency is an official Premier partner of Google.
OUR REFERENCES
WHAT OUR CLIENTS THINK OF US
OUR LATEST BLOG POSTS
2025 Trends in Social Media and KOL Marketing in China
Navigating China’s Evolving Social Media Landscape in 2025
As China’s digital economy matures, social media and KOL marketing remain core engines of brand growth. In 2024, over 90% of brands invested in short video, social platforms, and online communities—channels expected to lead incremental marketing spend into 2025.
Consumer behaviors are shifting toward emotional, instant, and community-driven engagement, while platforms like Douyin, Xiaohongshu, and WeChat continue to define distinct marketing roles—from viral amplification to private traffic conversion. Brands are also adopting layered influencer strategies, favoring mid- and long-tail creators for higher ROI and niche resonance.
With rising platform stickiness, AI-enhanced purchase journeys, and demand for lifestyle relevance, precision marketing has never been more critical. STAiiRS helps brands navigate this complex ecosystem with localized strategies, creative execution, and deep platform insight—delivering measurable results across China’s fragmented but powerful social media terrain.
2025 Q1 Trends in Chinese Consumer Interest Circles
In 2025, Chinese consumer interest circles are reshaping the marketing landscape. As buyers seek brands that align with their passions and values, traditional marketing loses impact. Brands must adopt a consumer-centered approach, leveraging data and targeted platforms like Xiaohongshu, Douyin, Bilibili, and Zhihu to connect deeply with niche communities. This strategy drives stronger engagement, loyalty, and sustainable growth.
How to Succeed in the Cosmetics Market in China
Unlocking Success in China’s Booming Cosmetics Market
As China continues to dominate global beauty industry growth, international cosmetics brands must adapt to a digitally driven, consumer-centric ecosystem. This article explores the evolving dynamics of China’s beauty market—from data-backed strategies on platforms like Xiaohongshu and Douyin, to consumer trends driven by ingredient transparency, influencer marketing, and cross-border e-commerce. With L’Oréal’s localized approach as a benchmark, discover how brands can thrive by aligning with local values, leveraging precise content strategies, and partnering with experts like STAiiRS to navigate the complexities of this high-potential market.
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